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Website pixels and tracking

Add Meta, TikTok, and other pixels so ad traffic and posts are measured on sym.fm pages.

Pixels live on the Pixels tab of the website detail view. Analytics appear when tracking is configured and traffic arrives.

Add a pixel

  1. Open the website and go to the Pixels tab.
  2. Paste your Meta, TikTok, or other platform pixel ID.
  3. Save and republish if the site was already live.
  4. Send test traffic from an ad or post to confirm events in the platform dashboard.

Analytics tab

Published sites with tracking show visit and conversion metrics when Keen or connected platforms are configured. Some metrics need live traffic before they populate.

Match the pixel to the ad account you use in Ads. Mismatched accounts make retargeting and attribution unreliable.