Simmy is the agent who runs the spend, TikTok, YouTube, Instagram, Facebook. Whatever you need sold, the song, the tickets, the merch, the vinyl, the following, she builds the playbook and runs the ads. She executes the play Maestro wrote and reports back at 8am with what moved.
Studio: $99 a month to start, the whole roster, shared credits. First 200 free.
§ 01 · The Agent
Most artist campaigns are thirty percent planning, ten percent execution, and sixty percent the campaign that never got run. The plan looked beautiful in the document. Then Tuesday happened. The ad never launched. The smart link never went up. The TikTok creates crested while you were in the studio. Three weeks later you are looking at the numbers wondering what happened. The answer is nothing happened, because nobody ran it.
Strategy lives upstairs. Execution lives with her.
Simmy is the one who runs it. Every day. While you write. While you tour. While you sleep. She does not decide the strategy. Maestro does. She is the hands on the wheel, all day, with the receipts open in her browser and the numbers fresh in her head.
She works inside the guardrails you set. Maximum daily spend. Kill rules. Approval gates for new campaigns. She cannot launch on her own. She can run, optimize, and pause inside the play you already approved. The strategy lives upstairs. The execution lives with her.
§ 02 · What Simmy does
01
TikTok, YouTube, Instagram, Facebook, Simmy launches and paces ad sets across all of them. Daily budgets, creative rotation, kill rules at the audience and ad level. She knows when an ad set is dying before the dashboard does, and moves the money to what's working.
02
Streams, tickets, merch, vinyl, followers, a reel that needs to travel. Anything an artist needs to move, Simmy builds a campaign around it, pre-saves and smart links laid before the wave hits, retargeting after.
03
Tags the right agent when a creative falls flat or a press window opens. Hands off to whoever is hired. The campaign runs as a unit because Simmy is the operator everyone reports to. Maestro sees the rollup.
04
One email at 8am, every day. Yesterday's result, what she changed, what to watch, today's move. No drip nag. If spend crosses a threshold you set, she pings you same day. Otherwise she just runs.
EVERY PLATFORM YOUR FANS SCROLL
One operator across all of them. Simmy buys where your audience already lives, and moves spend to whichever platform is working that week.
ANYTHING YOU NEED SOLD
If it can be sold, streamed, followed, or filled, Simmy builds a campaign around it. Advertising is the nexus for everything an artist needs to move.
Every goal gets its own playbook.
Simmy writes a custom playbook for every outcome, telling each platform exactly how to spend to hit it, drawing on more than ten years of artist-marketing data behind Symphony, the campaigns that charted on Billboard and won Grammys. The platforms run the ads. Simmy tells them how to win.
Campaigns that run while you live your life.
§ 03 · A live campaign
Simmy ran the Sapphire campaign overnight. Here is what she changed, what she flagged, and what she is doing today.
SPEND
$0
93% of daily target
NEW SAVES
0
+22% vs day 5
SAVE RATE
$0.00 / save
Under $0.65 target
NEW STREAMS
0
+18% vs day 5
OVERNIGHT ACTIONS
TODAY’S PLAN
Expected spend
$215
Expected new saves
340
Move
Fresh creative into Mexico set. Berlin held flat. Waiting on YouTube short approval.
Campaign running. Next recap tomorrow at 08:00.
Six real days into one push. Numbers are real. Names changed.
§ 04 · Pricing
Simmy
One subscription hires the whole roster, Simmy included. Maestro briefs her in.
$99
Per month. Every agent included.
Credits, included
Credits come with the $99. They meter the work, so quiet months cost less and heavy months are your call. Not a second charge.
Included
In the $99. Top up any time.
Ad spend is separate
The $99 and credits are Simmy’s fee for running the campaigns. The media budget itself, the dollars that go to Meta and TikTok, comes from your own connected ad accounts and is billed by those platforms directly. You set the budget and the spend firewall. Simmy operates inside it.
Studio: $99 a month runs the whole roster on shared credits, Simmy included. Every new account starts with 200 free credits.
§ 05 · Questions
No. She connects via official APIs. Meta Marketing API, TikTok Ads API. You authorize once, revoke any time. Your credentials never touch her.
No. The $99 and credits cover Simmy running the campaigns. The media spend itself, the money that goes to Meta or TikTok, comes from your own connected ad accounts and is billed by those platforms directly. You set the budget; she operates inside it.
She runs inside guardrails you set with Maestro. Max daily spend. Kill rules. Creative approval gates. She cannot launch a new campaign without your sign off. She can only run, optimize, and pause inside an approved one.
For most independent artists and small labels, yes. For major label scale spend, six figures a month per campaign, she is the operator your buyer leans on. Not the replacement.
Maestro thinks. Simmy ships. Maestro decides the campaign should be $2,800 Meta and $1,200 sync. Simmy is the one launching the Meta sets at 9am and watching them all day.
Only if you tell her to. By default, one daily recap at 8am, and a same day alert if spend crosses a threshold you set. No drip nag.
Credits come with the plan and meter the work, so quiet months cost less and heavy months are your call. The monthly allowance runs the whole roster, Simmy included, and every new account starts with 200 free credits. When a release runs heavy, you top up. You never pay per agent.
§ 06 · Hire her
One subscription. One operator. Recaps in your inbox at 8am.