01
Your team sets the campaign
Start from the plan Maestro drafted, or from a goal and a budget. Pick the platform and the goal, then the audience, creative, budget, and schedule. New ads are built paused.
Agent A-02● Live
Your team approves the plan.
She runs it every day.
Simmy builds the campaign on your own ad accounts, paused until your team signs off, then paces it every day inside your limits. EARTHGANG’s always-on campaigns ran this way at $0.09 a click.
Included with Pro, $49 per artist per month, and with Advanced. Start free with 150 credits.
- Any time
- Your team can edit, swap creative, or pause a campaign
- $0.09
- A click on EARTHGANG's always-on stream campaigns
- 8am
- Recap in your inbox, seven days a week
- 0
- Passwords she holds. She connects through the official APIs
§ 01 · The job
Keep campaigns running between the planning meetings.
Most campaigns are planned with care. The harder part is the daily work after launch: checking pacing, moving budget to what is working, rotating creative, and catching an ad set before it wastes spend. On a release week, that work competes with everything else your team is carrying.
Your team sets the plan and the limits. She keeps it running.
Simmy does that daily work inside the plan your team approved. She builds the campaigns, paces the spend, and adjusts what is running. She does not set the strategy or the budget. Your team does, with Maestro’s draft plan as the starting point.
She works inside the limits you set: a maximum daily spend, rules for pausing ads that fall behind, and approval for every new campaign. She cannot launch on her own. Your team can edit a campaign, swap creative, or pause it whenever you want.
Ask Simmy
›Run Instagram and TikTok ads for The Beatles. $30 a day, paused until we approve.›Which ads are working across the roster? Flag the dead ones for us.›What did every artist's ads do overnight? Short version.
›This one is working. Draft the budget bump for sign-off.›Build a lookalike off everyone who pre-saved Imagine.›Run the winner on YouTube too, same budget.
§ 02 · The workflow
How a campaign runs with Simmy.
02
She launches what you approve
Once someone on your team approves the campaign, Simmy launches the ad sets on the platforms you chose, pointed at the pre-save, link page, or store the goal needs.
03
She paces and adjusts
Every day she checks pacing, rotates creative, and moves budget toward the ads that are working, inside the daily maximum and the rules your team set.
04
She files the morning recap
One email at 8am: yesterday's result, what she changed, what to watch, and today's plan. If spend crosses a threshold you set, she tells you the same day.
THE PLATFORMS SHE RUNS
Simmy runs ads where the artist’s audience already is, and shifts spend toward the platform that is working that week, inside your limits.
GOALS SHE BUILDS FOR
- ·Promote the single
- ·Sell out the show
- ·Move the merch
- ·Sell the vinyl
- ·Grow the fanbase
- ·Push the reel further
Pick the goal and Simmy builds the campaign around it, with retargeting after launch.
Every goal gets its own campaign plan.
For each goal, Simmy drafts how each platform should spend to reach it: the audiences, the creative rotation, and the daily pacing. Your team reviews the draft before anything launches.
Your budget, your limits, watched every day.
§ 03 · A live campaign
Day six of twenty-one.
Simmy ran the Sapphire campaign overnight. Here is what she changed, what she flagged, and what she is doing today.
SAPPHIRE
Day 06 / 21Meta · TikTok · YouTube29% through
SPEND
$0
93% of daily target
NEW SAVES
0
+22% vs day 5
SAVE RATE
$0.00 / save
Under $0.65 target
NEW STREAMS
0
+18% vs day 5
OVERNIGHT ACTIONS
06:12KilledTik_US_03 + Tik_UK_02, CPS $1.40 avg, 48h with no conversion
06:41DoubledMexico City budget, saving 2.1× the campaign average
07:15Held flatBerlin, profitable, ceiling is showing. Watching one more day.
07:58FlaggedSAPPHIRE_YT_SHORT, 280K organic views, no end-screen on smart link
08:00Recap sentOne thing for you at the bottom. Waiting on your call.
TODAY’S PLAN
Expected spend
$215
Expected new saves
340
Move
Fresh creative into Mexico set. Berlin held flat. Waiting on YouTube short approval.
Campaign running. Next recap tomorrow at 08:00.
Illustrative campaign, six days in. Names and numbers are examples.
§ 04 · What she does
What Simmy handles, and what waits for your team.
WHAT SIMMY CAN DO
- ·Build campaigns on Meta, TikTok and YouTube
- ·Run campaigns for streams, tickets, merch, vinyl, or followers
- ·Launch approved campaigns on your own connected ad accounts
- ·Pace daily budgets, rotate creative, and pause underperforming ads
- ·Move spend toward what is working, within your daily maximum
- ·Send an 8am recap and a same-day alert when spend crosses your threshold
WHAT WAITS FOR YOUR TEAM
- ·New campaigns. Built paused. Nothing launches until someone on your team approves it.
- ·Budget. Your team sets the budget and the maximum daily spend. Simmy works inside them.
- ·Changes. Your team can edit a campaign, swap creative, or pause it at any time.
- ·Accounts. Meta and TikTok campaigns run on ad accounts you own, connected through the official APIs; revoke access any time. YouTube campaigns are submitted through Symphony and paid up front.
§ 05 · In practice
Paid campaigns teams have run on Symphony.
Each story covers the campaign, the results, and where they were first published.
§ 06 · Plan
Simmy comes with Pro.
Pro
For a team running ads, pages and fan messaging.
- ·Simmy included
- ·2 seats, $20 per extra seat
- ·Ads, websites, presaves, fans and messaging
$49
Per artist, per month.
250 credits per artist, every month
Advanced
For labels, managers and marketing teams.
- ·Simmy included
- ·10 seats
- ·Everything in Pro, plus Catalog, Socials and Creators
$250
Per artist, per month.
500 credits per artist, every month
Credits are shared across the workspace and top up any time. Every new account starts with 150 free credits. Compare plans
Ad spend is separate
Your Symphony plan and credits cover Simmy running the campaigns. The media budget itself, the dollars that go to Meta and TikTok, comes from your own connected ad accounts and is billed by those platforms directly. YouTube campaigns are paid up front through Symphony. You set the budget and the spend limits. Simmy works inside them.
§ 07 · Questions
Asked and answered.
Does Simmy have our ad account passwords?
No. She connects through the official APIs: the Meta Marketing API and the TikTok Ads API. You authorize once and can revoke access any time. No passwords change hands. YouTube campaigns are submitted through Symphony and paid up front, so they need no ad account connection.
Does our Symphony subscription include the ad budget?
No. Your Symphony plan and credits cover Simmy running the campaigns. The media spend itself, the money that goes to Meta or TikTok, comes from your own connected ad accounts and is billed by those platforms directly. You set the budget; she works inside it.
What stops her from overspending or launching the wrong thing?
The limits your team sets with Maestro: a maximum daily spend, rules for pausing ads, and approval for creative and new campaigns. She cannot launch a new campaign without your sign-off. Inside an approved campaign she can pace, adjust, and pause, and your team can edit, swap creative, or pause it too.
How does she work alongside our media buyer?
Your buyer sets the approach and approves the campaigns. Simmy builds them, paces the spend, and adjusts what is running inside the approved budget. Your buyer can edit any campaign, swap creative, or pause it at any time, and the morning recap shows what she changed.
How is she different from Maestro?
Maestro drafts the plan, including how the budget could split across platforms. Once your team approves it, Simmy launches the campaigns and watches them every day.
Will she message us at 3am if something breaks?
Only if you ask her to. By default you get one recap at 8am, plus a same-day alert if spend crosses a threshold you set.
How do credits work?
Credits come with the plan and meter work across the whole workspace, Simmy included. Simple conversations use a little; multi-step work uses more. Top up AI credits anytime. There is no separate charge per assistant. New accounts receive 150 initial credits; after 30 days, an unpaid account at zero credits may receive a fixed 50-credit refill once per calendar month.
§ 08 · Next step
See a campaign set up for your artists.
Tell us which artists and goals you want to start with. We’ll walk through a campaign with them in it, then talk through the setup and what it would cost.