What the work looks like when it lands.
Nine cents a click for EARTHGANG. 42% of Summer Walker’s pre-savers opting into every future release. Close to 40,000 pre-saves ahead of BigXthaPlug’s #4 debut.
01
Gamma · Three artists run from one Maestro thread
Work with the Gamma team that runs campaigns for JayDon, Loe Shimmy and Hurricane Wisdom
Three artists. One thread.
3
Artists run from one thread
3
Campaign types: ads, pop-up, website
02
Giant Music · Cash Cobain & Ice Spice · Surprise-drop pre-saves
Work with Giant Music on the Fisherr remix campaign
The surprise drop that grew monthly listeners 604%.
604%
Increase in monthly listeners
Measured over the campaign period. Growth in that window is not, by itself, proof of what caused it.
20%
Pre-saves converted to forever saves
03
LVRN · Summer Walker · Forever-save fan capture
Work with LVRN, the team behind Summer Walker, on one album campaign
An album pre-save built to keep fans past one release.
42%
Pre-savers who also forever saved
100%
Pre-savers who followed her Spotify
04
SinceThe80s · EARTHGANG · Always-on stream campaigns
Work with SinceThe80s, the team behind EARTHGANG, on one month of campaigns
Nine cents a click, every day, all month.
$0.09
Cost per click
64%
Jump in clicks to streaming services
05
Nice Life Recording Company · Tinashe · Forever-save superfan capture
Work with Nice Life Recording Company, the team behind Tinashe, across three releases
Half her pre-savers opted in to every release that follows.
50%
Pre-savers who converted to forever saves
2x
Fan database growth from the Nasty release
06
UnitedMasters · BigXthaPlug · Pre-saves for a secret-date release
Work with UnitedMasters on one BigXthaPlug release
Close to 40,000 pre-saves ahead of a #4 Hot 100 debut.
40K
Pre-saves before release
#4
Billboard Hot 100 debut
The chart result of the whole release, not of the pre-save alone.
07
Coi Leray · Data collector fan capture
Campaign run by Coi Leray
One Instagram story. Thousands of emails. A tour built on answers.
1,000s
Emails from one Instagram story
10,000s
Visits to the data collector
08
Uncle Waffles · Event pages for tour conversion
Work with the team behind Uncle Waffles on two tour stops
Fifty-eight cents to put a fan in the room.
$0.58
Cost per conversion, Brooklyn
$0.88
Cost per conversion, Boston
09
Hunter Hayes · Targeted tour link clicks
Work with the team behind Hunter Hayes on one tour
Four soft cities turned into sold-out rooms.
4
Underperforming cities targeted
Sold out
Every targeted venue
10
Nik West · Instagram profile boosts
Campaigns run by Nik West while on tour
Profile visits up 116% while she was on the road.
116%
Increase in profile visits per day
109%
Increase in Instagram account reach
11
Davido Music Worldwide · Davido · Conversion-tracked ticket ads
Work with Davido Music Worldwide, the team behind Davido, on one tour stop
A 10,000-seat arena, sold out at 195x return per ticket.
195x
Return per ticket on ad spend
10,000
Arena capacity, sold out
Want a story like these for your artists?
The same kinds of work run in the workspace today, with your team reviewing what goes out. Tell us which artists to start with and we shape the walkthrough around them.