Seeding is hard to judge from the outside. Follower counts say little about reach, briefs get interpreted loosely, and by the time the invoices land it is hard to tell which posts did anything. Teams know this; the tools have not helped.
Sage starts from the other end. She reads what the record is already doing, who is already posting to it, and the words the comments keep using. Then the campaign runs in one of three ways, and each one works differently.
Creator discovery, which she does herself. She searches creator pages on TikTok and Instagram, starting with who is already posting to the record, and picks on what their posts actually reach.
Direct outreach, which she drafts and a person releases. Micro creator UGC and macro creators she runs creator by creator, messaging from her own address and agreeing prices inside the range your team sets. Nothing goes out until someone on your team releases the batch.
Partner-delivered campaigns, run through partner networks. Narrative seeding on X and Instagram, and clipping and content-reward campaigns, are delivered by partner seeding networks. She writes the brief, sends it, and holds the network to what it said.
Your team sets the strategy and the budget. Sage makes the moment bigger than it was.