Free tool · Campaign simulator

What would your budget reach?

Brief it like a campaign: platform, daily budget, days, goal, country. You get the range similar Symphony campaigns landed in and the targeting Simmy would set. Every figure is an estimate.

Simmy, advertising: friendly magenta flat-vector character with a bob haircut and headset, mic on.

Simmy, the advertising assistant. In the workspace she builds this campaign from your artist’s own audience and holds it, paused, until your team approves it.

Brief the campaign

Platform
Goal

$25

Instagram starts at $5 a day.

14

Total spend $350.

What $350 would likely do

Instagram · Streams · United States

Ranges, not promises. The band is where the middle half of similar Symphony campaigns landed; the tick is the median.

Simmy builds this in the workspace and reports every morning. Here is how it would likely go.

Results · estimate

1,683 to 4,964

Link clicks: clicks through to the streaming services.

1,683slower quarter3,067median4,964faster quarter

Cost per result · estimate

$0.07 to $0.21

Per result. Cheaper reads left, dearer right.

$0.07slower quarter$0.11median$0.21faster quarter

Reach · estimate

Symphony benchmarks cost per result, not people reached, on Instagram. Once an ad account is connected the workspace reads the platform’s own delivery estimate for this budget. Ask for the full estimate and the team includes it.

Targeting, as Simmy would set it · estimate

People in United States who follow the artist's genre artists and the artists closest to yours, plus a lookalike audience built from the people who already stream, follow or buy from your artist. Ads send them to a link page that tracks which streaming service they chose.

  • Genre listeners, United States
  • Lookalike of your fans
  • Your own fans

Symphony benchmarks from 39 campaigns over the last 365 days, computed 2026-10-26. Campaigns counted: meta, link_clicks, tier1, $100 to $500, steady.

Send me the full estimate

The ranges above with their sources, the targeting plan written out, and a note from the team on what it would take to run.

Ready to see it with your artists? Request a team demo

How this is estimated

Where the ranges come from

Symphony keeps weekly benchmarks across the campaigns that run in the workspace: the cost per result at the 25th, 50th and 75th percentile for a goal on a platform, split by the country tier and the size of the budget. The simulator divides your total spend by those figures. The source line under the read-out names the group of campaigns it drew on and how many there were.

What it does not estimate

Where Symphony has too few campaigns to publish a benchmark, the simulator says so instead of filling the gap. Today that covers every YouTube goal, TikTok goals other than video views, and people reached on Instagram. Those pieces come from the team, or from the platform's own delivery estimate once an ad account is connected.

Why ranges

Creative, the artist's existing audience and the time of year move results more than the budget does. A range tells you what similar campaigns did; your campaign will land somewhere inside it, or outside it, and the workspace shows you which within the first few days.

Run it with your artists.

The same campaign, built by Simmy from your artist’s own audience and paused until your team approves it. Every morning she reports what moved and what she changed.

Request a team demo