In 2017, we got into the merchandise game to learn how to help artists build sustainable businesses from their fans - and how artists can develop "superfans".

As we started learning more about how artists can build a career with their fans' support, we started learning about digital marketing - all of the different ways to grow fanbase through the Internet.

Integral partnered with Sony to begin supporting independent artists - and as we learned more about how to grow indie artists' businesses, we realized that if artists had the right marketing tools, they could truly build a real career without having to give up a piece of their music to the old guard.

We released Symphony v1 to the world, the first marketing platform built specifically for the next million independent artists.

and the story continues...