Echo groups the fans who have shared their details with each artist, reads how the music is landing, and drafts the emails and texts. Every send waits for your team’s approval.
Included with Pro, $49 per artist per month, and with Advanced. Start free with 150 credits.
§ 01 · The work
A follower count says how many. It doesn’t say who the day-ones are, which city is quietly heating up, or what to say to the fan who signed up last week. Some of the answers are in the data, spread across presave lists, sign-up forms, and dashboards.
Here is how the work runs. Fans join an artist’s list through a presave, a website form, a list your team imports, or an integration your team connects. Echo sorts those fans into groups your team can picture and finds the ones worth a direct note. When your team wants to reach them, she drafts the message in the artist’s voice for the group receiving it. Your team reviews the audience and the copy and approves the send. Afterward, Echo reports the opens, replies, and conversions.
What she can see has limits. Streaming services and social platforms report listeners as totals, by city, platform, and song, not as named people. So Echo knows fans by name only when they have shared their details with your artist, and she matches the same fan across those sources where the data allows, such as one email address on a presave and a sign-up form. Everyone else she reads as an audience, not as individuals.
§ 02 · What Echo does
01
Echo groups the fans who have shared their details with your artists into superfans, regulars, newcomers, and the lapsed, by where they signed up and how they behave. Your team sees who is on each artist's list and what they have done.
02
From those groups she draws a handful of personas your team can picture: the day-one who buys every drop, the newcomer still deciding, the fan who went quiet last era. Each one comes from the fans on your list, so your team can check it.
03
Echo surfaces the fans who keep showing up: they open, reply, buy, and share. The people worth a direct line. She keeps them in a group that grows as new fans prove themselves, and that group stays in your workspace.
04
Ask her how a song or a clip is doing and she reads the comments, saves, shares, and sentiment on the platforms your team connects, then tells you what is connecting and where, in plain language. This is a read of the audience as a whole, not of named listeners.
05
Email and text: Echo drafts the note in the artist's voice, tuned to the group receiving it. Your team reviews the audience and the copy and approves each send in the CRM. Afterward she reports the opens, replies, and conversions, and notes which messages worked with which fans.
06
The groups and personas she builds live in your workspace, where your team can use them when planning ads and releases. One view of the fans on your list, shared by everyone working on it.
§ 02b · Where your team decides
ECHO
YOUR TEAM
A fanbase is not a number. It’s people who asked to hear from the artist.
§ 03 · The fanbase, read
Echo is reading Aurora Lane’s audience: who they are, who the real ones are, and what to say to them. Here is the fanbase turned into people you can actually reach.
WHO’S LISTENING · 4 PERSONAS
THIS MORNING
Illustrative fanbase. Names and numbers are examples.
§ 04 · Pricing
Pro
For a team running ads, pages and fan messaging.
$49
Per artist, per month.
250 credits per artist, every month
Advanced
For labels, managers and marketing teams.
$250
Per artist, per month.
500 credits per artist, every month
Credits are shared across the workspace and top up any time. Every new account starts with 150 free credits. Compare plans
§ 05 · Questions
From fans who have shared their details with your artists: presave opt-ins, website sign-up forms, lists your team imports, and integrations your team connects. Those are the fans she knows by name, and she matches the same fan across those sources where the data allows, such as one email address on a presave and a sign-up form. Streaming services and social platforms report listeners as totals, so for everyone else she reads the audience by city, platform, and song, not person by person.
A handful of characters drawn from the fans on your list: the day-one who buys every drop, the newcomer still deciding, the fan who went quiet last era. Instead of one faceless crowd, your team gets a few people it can picture and write to.
When Echo spots the fans who keep showing up (they open, reply, buy, and share), she adds them to a group. That group stays in your workspace: the people worth early access, a direct note, or a first listen. It grows as new fans prove themselves.
No. Echo drafts each email and text in the artist's voice, tuned to the group receiving it. Your team reviews the audience and the copy and approves every send in the CRM. After a message goes out, she reports the opens, replies, and conversions, so your team can see what worked.
Your team sets the strategy and the budget. Echo handles the fan side: who is on each artist's list and what to say to them. The groups she builds stay in your workspace, so your team can use them when planning ads and releases with the other assistants.
Credits come with the plan and meter work across the whole workspace, Echo included. Simple conversations use a little; multi-step work uses more. Top up AI credits anytime. There is no separate charge per assistant. New accounts receive 150 initial credits; after 30 days, an unpaid account at zero credits may receive a fixed 50-credit refill once per calendar month.
§ 06 · Next step
Tell us which artists you want to start with. We’ll shape the walkthrough around them: the fans on their lists, the groups Echo builds, and how your team approves each send.