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Creating an ad campaign

Start a Meta, TikTok, or YouTube campaign from the Ads wizard or by delegating to Simmy in chat.

You can create campaigns two ways: the Ads wizard in SymphonyOS, or by asking Maestro to assign Simmy when you have Simmy hired. Both paths produce the same deliverable types.

From the wizard

  1. Open Ads in the sidebar and choose New campaign.
  2. Select the platform: Meta, TikTok, or YouTube.
  3. Pick objective, creative, audience, and budget across the wizard steps.
  4. Save as draft if you are not ready to connect accounts yet.

From chat

  1. Tell Maestro the artist, platform, goal, budget, and landing URL.
  2. He routes to Simmy when ads work fits her domain.
  3. Reply when Simmy asks for creative, targeting, or approval details.
  4. Open the campaign from Deliverables when the draft is ready.

What you need ready

  • Square or vertical video/image creative
  • Destination URL (presave, website, or external link)
  • Daily or lifetime budget and target countries
Campaigns created through the in-app wizard include a flat deliverable fee in credits at publish time. Agent-built campaigns follow usage pricing only.

Creative and music

Ads play only the audio that is already in your creative. Use a video with your song in it, boost an Instagram or TikTok post that has the sound, or use a TikTok Spark code. Image ads have no sound, and Symphony can't add a song to an image or video for you.

  • Meta: Instagram posts, Facebook posts, or uploaded images and videos (carousels are images only).
  • TikTok: your TikTok posts, a Spark code, or an uploaded video. TikTok ads are always video.
  • Instagram posts with music that isn't cleared for ads are rejected before launch.

Placements

Meta campaigns run on Instagram feed, stories, explore, reels, profile and search, plus Facebook feed, stories and reels when a Facebook Page is connected. There's no placement picker in the wizard. Ask Maestro or Simmy in chat to change placements, for example "only Instagram reels and stories".

Grow a TikTok profile

To grow followers instead of streams, choose A social post on TikTok, then the Boost TikTok Followers goal. It promotes one of your TikTok videos and optimizes for new followers.