40,000 pre-saves. Number 4 on the Hot 100.

The setup

BigXthaPlug had a collaboration with country powerhouse Bailey Zimmerman ready: a record built to energize his core Texas fanbase while pulling a wave of crossover attention from Bailey's audience. The teams wanted the release to hit at full force on day one, which meant converting the anticipation into something the charts could count.

The play

They launched a Symphony pre-save campaign offering both standard and forever saves, then kept the release date secret. The mystery did its own marketing: fan pages circulated the record without a formal announcement, and both teams stayed agile, dropping the pre-save link wherever the conversation was happening.

The sound exploded on TikTok before the record was even out, with over 15,000 videos created under the audio in a single week. Both camps saturated Instagram, Twitter, TikTok, and Facebook, spotlighting the collab to reach hip-hop and country audiences at once.

The results

Close to 40,000 pre-saves and 6,000 forever saves were waiting when the track dropped. It debuted at #4 on the Billboard Hot 100, hit #1 on YouTube Music and #2 on Apple Music within days, and Major League Baseball started using the song in promo videos. The pre-save wall turned a strong record into a chart event.