Close to 40,000 pre-saves ahead of a #4 Hot 100 debut.

The setup

BigXthaPlug had a collaboration with country powerhouse Bailey Zimmerman ready: a record built to energize his core Texas fanbase while pulling a wave of crossover attention from Bailey's audience. The teams wanted the release to hit at full force on day one, which meant converting the anticipation into something the charts could count.

The play

They launched a Symphony pre-save campaign offering both standard and forever saves, then kept the release date secret. The mystery did its own marketing: fan pages circulated the record without a formal announcement, and both teams stayed agile, dropping the pre-save link wherever the conversation was happening.

The sound exploded on TikTok before the record was even out, with over 15,000 videos created under the audio in a single week. Both camps saturated Instagram, Twitter, TikTok, and Facebook, spotlighting the collab to reach hip-hop and country audiences at once.

The pre-save results

Close to 40,000 pre-saves and 6,000 forever saves were in place when the track dropped. This is the part of the campaign that ran through Symphony.

The chart outcome

The track debuted at #4 on the Billboard Hot 100 and reached #1 on YouTube Music and #2 on Apple Music within days, and Major League Baseball started using the song in promo videos.

Many things fed that debut: the record itself, Bailey Zimmerman's crossover audience, more than 15,000 TikTok videos under the sound, and both teams' social pushes. The pre-saves were one part of it, and the release was ready to count from day one.