Her fans never miss another release.
Summer Walker's team used Symphony pre-saves with forever save and follow boosts on an album campaign: 42% of pre-savers opted into every future release, and 100% followed her Spotify profile.
42%
Pre-savers who also forever saved
100%
Pre-savers who followed her Spotify
The setup
Summer Walker's team was heading into a heavily anticipated album with a specific frustration: the pre-save tools they had used before returned thin data. Fans would save the record and vanish. The team wanted names, emails, and locations, and a way to keep those fans connected past one release cycle.
The play
They built the campaign on Symphony pre-saves with two boosts attached. The first was forever save: one click and a fan opts into every future release, not just this one. The second was a follow boost: every fan who pre-saved automatically followed Summer Walker's profile on Spotify.
The pre-save stopped being a one-time transaction and became a permanent connection: fan data in the list, the follow on the profile, and the next release already saved.
The results
42% of fans who pre-saved also opted into forever save, so they will never miss another release. And 100% of fans who pre-saved followed her Spotify profile through the follow boost. The team came away with the data the old tools never returned, attached to fans who stay reachable.
Where this playbook lives now
Cue and Echo run this play today.
Today this is a Cue and Echo play. Cue builds the pre-save with forever save and follow boosts wired in from the start. Echo owns what happens after: she keeps the fan list, finds the superfans inside it, and writes the campaigns that make the 42% worth far more than one album cycle.
Source: original case study, figures as published.
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