Work with LVRN, the team behind Summer Walker, on one album campaign
An album pre-save built to keep fans past one release.
Summer Walker's team used Symphony pre-saves with forever save and follow boosts on an album campaign: 42% of the fans who pre-saved also opted in to future releases, and every pre-saver followed her Spotify profile.
42%
Pre-savers who also forever saved
100%
Pre-savers who followed her Spotify
What this shows, and what it does not
Shows: On one album campaign, 42 of every 100 fans who pre-saved also chose forever save. Every pre-saver followed her Spotify profile because the follow boost was part of the pre-save. Does not show: How many fans pre-saved in total, or how many forever-save fans stay opted in over later releases.
The setup
Summer Walker's team was heading into a heavily anticipated album with a specific frustration: the pre-save tools they had used before returned thin data. Fans would save the record and vanish. The team wanted names, emails, and locations, and a way to keep those fans connected past one release cycle.
The play
They built the campaign on Symphony pre-saves with two boosts attached. The first was forever save: one click and a fan opts into every future release, not just this one. The second was a follow boost: every fan who pre-saved automatically followed Summer Walker's profile on Spotify.
The pre-save became the start of a longer relationship: fan data in the list, the follow on the profile, and an opt-in to have the next release saved.
The results
Of the fans who pre-saved the album, 42% also chose forever save, opting in to have her future releases saved to their libraries. Every fan who pre-saved also followed her Spotify profile, because the follow boost was built into the pre-save. The team came away with the data the old tools never returned, attached to fans they can reach again.
Where this playbook lives now
Cue and Echo run this play today.
Today this is a Cue and Echo play. Cue builds the pre-save with forever save and follow boosts wired in from the start. Echo owns what happens after: she keeps the fan list, finds the superfans inside it, and writes the campaigns that keep those fans close past one album cycle.
Source: original case study, figures as published. That campaign ran on an earlier version of Symphony; the agents named here run this kind of work today and did not produce these figures.
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