Work with SinceThe80s, the team behind EARTHGANG, on one month of campaigns
Nine cents a click, every day, all month.
EARTHGANG kept Symphony's stream campaigns always on and reached a $0.09 cost per click, with a 64% jump in clicks to streaming services.
$0.09
Cost per click
64%
Jump in clicks to streaming services
64%
Jump in clicks to streaming services
What this shows, and what it does not
Shows: Over one month of always-on stream campaigns, clicks cost $0.09 each and clicks to streaming services rose 64%. Does not show: The competing tools behind the original story's "30% better CPC" claim, the starting point for the 64%, or streams gained. The original story does not give them.
The setup
EARTHGANG's team wanted marketing that runs like a utility: efficient, consistent, and not dependent on somebody rebuilding campaigns every week. The goal was steady streams and new fans, month after month.
The play
They set Symphony's stream campaigns to always-on and left them running for the month. The system handled the audience building and testing that normally eats a team's week, keeping ads live and conversions steady without daily adjustments.
The economics did the rest. At nine cents a click, every dollar kept working: a steady stream of listeners clicking through, every day, all month.
The results
The campaign delivered a $0.09 cost per click and a 64% jump in clicks to streaming services, at a pace any team can sustain. Consistent conversions, new listeners, and a team spending its week on the release rather than on daily ad adjustments.
Where this playbook lives now
Simmy and Maestro run this play today.
In the workspace today this is Simmy's job. She runs paid media across Meta, TikTok and YouTube, paces the daily spend, rotates creative, and reports what moved every morning. Maestro sets the strategy she executes, so the always-on campaign fits the larger plan for the release.
Source: original case study, figures as published. That campaign ran on an earlier version of Symphony; the agents named here run this kind of work today and did not produce these figures.
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