Nine cents a click, every day, all month.
EARTHGANG kept Symphony's stream campaigns always on and reached a $0.09 cost per click: 30% better than competing tools, with a 64% jump in clicks to streaming services.
$0.09
Cost per click
30%
Better CPC than competing tools
64%
Jump in clicks to streaming services
The setup
EARTHGANG's team wanted marketing that runs like a utility: efficient, consistent, and not dependent on somebody rebuilding campaigns every week. The goal was steady streams and new fans, month after month.
The play
They set Symphony's stream campaigns to always-on and left them running for the month. The system handled the audience building and testing that normally eats a team's week, keeping ads live and conversions steady without daily adjustments.
The economics did the rest. At nine cents a click, every dollar kept working: a steady stream of listeners clicking through, every day, all month.
The results
The campaign delivered a 30% better cost per click than competing tools and a 64% jump in clicks to streaming services, at a pace any team can sustain. Consistent conversions, new listeners, and a team freed up to work on the music instead of the ads manager.
Where this playbook lives now
Simmy and Maestro run this play today.
On the current roster this is Simmy's job. She runs paid media across TikTok, YouTube, Instagram, and Facebook, paces the daily spend, rotates creative, and reports what moved every morning. Maestro sets the strategy she executes, so the always-on campaign fits the larger plan for the release.
Source: original case study, figures as published.
More stories
Run this play on your release.
The playbook EARTHGANG used is standing work for the roster now. Brief Maestro and start with 200 free credits.
Get Started for Free →