Work with Giant Music on the Fisherr remix campaign
The surprise drop that grew monthly listeners 604%.
Cash Cobain and Ice Spice used Symphony's no-release-date pre-save to collect fans for the Fisherr remix without giving away the drop date. Monthly listeners rose 604% over the campaign period.
604%
Increase in monthly listeners
Measured over the campaign period. Growth in that window is not, by itself, proof of what caused it.
20%
Pre-saves converted to forever saves
What this shows, and what it does not
Shows: Over the campaign period, monthly listeners rose 604%, and 20% of the fans who pre-saved the remix also chose forever save. Does not show: How much of the listener growth came from the pre-save rather than the snippet, the release and both artists' audiences, or how many fans pre-saved in total.
The setup
Cash Cobain and Ice Spice had a remix of Fisherr ready and a plan to drop it as a surprise. A snippet was already moving: fans wanted the full record, and the team wanted to catch that anticipation instead of letting it evaporate before release day.
The problem with a surprise drop is that the standard pre-save flow works against it. A pre-save page usually announces the release date, and the date was the surprise.
The play
The team ran Symphony's no-release-date pre-save, built for exactly this: fans commit to the record and hand over their data (name, email, streaming profile) without the page revealing when the drop lands.
Symphony's part was the collecting and the delivery. The snippet did the hyping. The pre-save page gathered commitments and fan data with no date on it, and when the remix appeared it was saved to the libraries of everyone who had committed, on release day, with no announcement needed.
The results
Monthly listeners rose 604% over the campaign period. That rise came alongside the snippet and the release itself, so it is not, on its own, a measure of what the pre-save did. Of the fans who pre-saved, 20% also chose forever save, opting in to have future releases saved to their libraries. The surprise stayed a surprise, and the team came away with the names and contacts of the fans who committed early.
Where this playbook lives now
Cue and Echo run this play today.
In the workspace today this playbook belongs to Cue and Echo. Cue wires the pre-save and forever-save infrastructure into the link-in-bio and keeps the drop on schedule. Echo takes the fan data the campaign collects, maps who committed, and writes the email and SMS that bring them back for the next one.
Source: original case study, figures as published. That campaign ran on an earlier version of Symphony; the agents named here run this kind of work today and did not produce these figures.
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