StoryTinasheForever-save superfan capture

Every second pre-save became a fan she can reach forever.

Tinashe used forever saves and no-release-date pre-saves across Needs, BB/ANG3L, and the surprise drop of Nasty: half of her pre-savers converted to forever saves, and Nasty doubled her fan database.

50%

Pre-savers who converted to forever saves

Fan database growth from the Nasty release

The setup

At the end of 2023, Tinashe set out to find her superfans. Not the casual listeners the algorithm rents her for a week, but the fans who want every release the moment it exists. She wanted their names, their emails, and a direct line that no platform could take away.

The play

The campaign started with Symphony pre-saves on Needs and BB/ANG3L. Each pre-save handed over fan data, and each fan went into a list her team kept working between releases, so the anticipation never had a chance to cool.

Then came Nasty, one of the hit songs of 2024, released as a surprise. The team ran the no-release-date pre-save with the forever-save boost attached: fans committed to a record with no announced date, and one click opted them into every future release automatically.

The results

For every two fans who pre-saved, one converted to a forever save, building a database of listeners who receive every release on day one. And the Nasty campaign doubled the number of fans in that database. The superfans she went looking for are now a list she owns, not a metric she watches.

Where this playbook lives now

Cue and Echo run this play today.

On the current roster this playbook belongs to Cue and Echo. Cue runs the pre-save and forever-save machinery, including the no-date version built for surprise drops. Echo takes the database those campaigns build, finds the superfans inside it, and keeps them warm between releases so the next drop lands on a list twice the size.

Source: original case study, figures as published.

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Cash Cobain & Ice Spice: The surprise drop that grew monthly listeners 604%.Summer Walker: Her fans never miss another release.EARTHGANG: Nine cents a click, every day, all month.BigXthaPlug: 40,000 pre-saves. Number 4 on the Hot 100.Coi Leray: One Instagram story. Thousands of emails. A tour built on answers.Uncle Waffles: Fifty-eight cents to put a fan in the room.Hunter Hayes: Four soft cities turned into sold-out rooms.Nik West: Profile visits up 116% while she was on the road.Ryan Nealon: When a video took off, they poured fuel on it. Following up 99%.Ape $terling: No new music. 11,000 new streams on the old catalog.MARJA'KIM: Apple Music listeners up 40% by aiming at one platform.Jasijah X: Monthly listeners up 4,000% from the right playlists.Bobby Demario: The pre-save that ended in a group chat.Shreea Kaul: The viral moment she got to keep.Davido: A 10,000-seat arena, sold out at 195x return per ticket.JOG: Two real playlists. Monthly listeners up 342%.Biking with Francis: They promoted a playlist. The playlist grew 1,200%.Divus P: A landing page good enough to grow the fanbase 60%.Aaron Taos: One line of text on the ad. Half the cost per click.All stories

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