The viral moment she got to keep.
Shreea Kaul caught a viral moment before an album release and used Symphony's pre-save boosts to convert it: every pre-saver auto-followed her streaming profile, driving a 20% increase in followers.
20%
Increase in followers from the campaign
The setup
Shreea Kaul had a viral moment sparking real interest in her new song, and a familiar risk attached to it: viral attention evaporates. With an album on the way, her team wanted the new listeners to become followers who would still be there for the next release.
The play
The team built the album pre-save on Symphony with the Boost Followers feature attached, so every fan who pre-saved automatically followed her streaming profile. No second ask, no drop-off between saving the record and following the artist.
The campaign collected names, emails, and locations on the way through, and the Forever Save boost kept fans opted into every future release.
The results
Followers grew 20% through the campaign, and the fans who arrived on the viral wave left a permanent mark: a follow on the profile, a record in the database, and the next release already saved. The moment passed. The audience stayed.
Where this playbook lives now
Cue and Echo run this play today.
On the current roster this is Cue and Echo's play. Cue sets up the pre-save with follow and forever-save boosts wired in before the moment peaks. Echo takes the fan data and keeps the new arrivals engaged, so a viral week compounds instead of resetting to zero.
Source: original case study, figures as published.
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