Monthly listeners up 4,000% from the right playlists.
Jasijah X, an emerging Atlanta artist, used Symphony's playlist marketing campaign to land his tracks on playlists matched to his sound, growing his monthly listeners by 4,000%.
4,000%
Increase in monthly listeners
The setup
Jasijah X, an emerging artist out of Atlanta, had a distinctive sound and almost nobody hearing it. He needed his music in front of listeners who would actually connect with it, which meant playlists that matched his style, not whatever lists would take a placement.
The play
He ran Symphony's playlist marketing campaign, which identified playlists representing his genre and sound and connected him with the curators behind them. The point was fit: tracks placed where the existing audience already listened to music like his.
The results
Monthly listeners grew 4,000%. The placements put his music in rooms where it belonged, and the listeners who found him through those playlists stuck around, building a fanbase instead of a spike.
Where this playbook lives now
Maestro and Simmy run this play today.
On the current roster, Maestro and Simmy run the playlist play. Maestro profiles the sound and decides which playlist ecosystems are worth pitching. Simmy handles the campaign mechanics and keeps the placements accountable to one number: listeners who stay.
Source: original case study, figures as published.
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