A landing page good enough to grow the fanbase 60%.
Divus P built an animated landing page for Burning House with Symphony's website editor: clickthrough rate up 11%, fanbase growth of 60%, and page analytics as detailed as the ad campaigns feeding it.
60%
Fanbase growth
11%
Increase in clickthrough rate
The setup
Divus P had ad links bringing potential fans in and nowhere worth sending them. He wanted a landing page for his track Burning House that treated the artwork as the main event, with motion and atmosphere no template could deliver. He commissioned an animator for a moving visual and needed a page that could carry it.
The play
He built the page in Symphony's website editor, integrating the animated visual as the centerpiece. The editor's optimization kept load times fast despite the video content, which had been his biggest worry going in.
The page's analytics gave him the same depth of insight as his ad campaigns: who visited, what they did, and where the experience could sharpen. In his words, it really helps in determining what to focus on to maximize the user experience.
The results
Clickthrough rate rose 11% and his fanbase grew 60%. The page turned ad clicks into fans instead of bounces, and the analytics loop meant every iteration made it better.
Where this playbook lives now
Cue and Maude run this play today.
On the current roster, Cue and Maude own this play. Cue builds the landing pages and keeps them fast no matter how ambitious the visuals get. Maude reads the page analytics next to the campaign data and tells the team exactly which change will move the conversion number next.
Source: original case study, figures as published.
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