StoryJOGVetted playlist pitching

Two real playlists. Monthly listeners up 342%.

JOG used Symphony's curated playlist playbook to pitch his melancholy sound to vetted, bot-free playlists. Two placements with a combined 42,300 followers grew his monthly listeners 342%.

342%

Increase in monthly listeners

42,300

Combined followers on the placements

The setup

JOG, a new artist with a distinctive, melancholy sound, wanted to grow his streams organically. The playlist economy made that dangerous: the internet is full of placement sites running bot playlists that inflate numbers and teach the algorithm nothing. He needed real playlists with real listeners who would connect with the mood of his music.

The play

He ran Symphony's curated playlist playbook, which works only with vetted, user-generated playlists and industry professionals guiding the pitching process. He targeted playlists with at least thirty thousand followers and wrote a pitch that leaned into what the song actually is: melancholic, chill, built for moody listeners.

Not every pitch landed. A few curators passed. The ones who said yes were the right rooms.

The results

The song was accepted into two playlists with a combined following of 42,300, clearing his target. Monthly listeners rose 342%, driven by real people who chose to keep listening. No bots, no purge risk, just placement where the sound belonged.

Where this playbook lives now

Maestro and Simmy run this play today.

On the current roster, Maestro and Simmy handle playlist pitching. Maestro profiles the record and writes the positioning that curators respond to. Simmy manages the placements and watches the listener data afterward, so a playlist add is judged by retention, not vanity numbers.

Source: original case study, figures as published.

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