When a video took off, they poured fuel on it. Following up 99%.

The setup

Ryan Nealon is an indie artist with a growing social presence and videos that occasionally catch fire overnight. His management team's question was the right one: when a video takes off on its own, how do you amplify the moment instead of watching it pass?

The play

The team watched for content that was already performing, then put targeted boost campaigns behind it through Symphony, using Symphony Conversions and lookalike audiences built from Ryan's existing Instagram following. The signal picked the asset; the spend amplified it.

Their biggest swing was Feel Good, a video that had already amassed a couple of million streams. They backed it with a serious boost, and paired the campaigns with Symphony's pre-save tools, including forever saves, so new fans stayed connected for the next release.

The results

During the release of Tell You About Her, Ryan saw a 99% increase in his following. The boosted campaigns turned social momentum into streaming growth and long-term followers, and the dashboard let the team attribute each jump to the tactic that caused it. Their words: Symphony allows the artist's team to actually attribute growth to specific tactics.