Aaron Taos, an indie artist known for his catchy tunes, had high hopes for his latest single, “You Won’t.” He decided to promote it using SymphonyOS’s Increase Music Streams campaign but found that his initial results weren't meeting expectations. Determined to improve, Aaron discovered a simple yet effective trick that halved his Cost per Click (CPC) and Cost per View (CPV), skyrocketing his campaign’s performance.
Aaron’s goal was to maximize the efficiency of his Increase Music Streams campaign for “You Won’t.” Despite knowing the song was a hit, he wasn’t satisfied with the initial results and sought a way to significantly improve his ad performance and reach a larger audience at a lower cost.
Aaron decided to delve into SymphonyOS’s guide on ad content optimization. He realized that his ad asset lacked text, which meant that potential fans viewing the ad on mute might not understand what they were seeing. This insight led him to enhance his ad by adding compelling text to capture viewers' attention even without sound.
Aaron added text to his ad asset, posing a question to potential fans: “Do you like bands like The 1975, Tame Impala, and Arctic Monkeys?” This strategic move aimed to resonate with viewers who had similar musical tastes and to engage them more effectively.
By implementing this simple yet impactful change, Aaron saw a remarkable improvement in his campaign’s performance:
The results of this optimization were impressive:
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