Uncle Waffles, a rising star in the music industry, recently embarked on a tour, with key stops in Boston and Brooklyn, NYC. To ensure her shows were a success, Uncle Waffles and her team leveraged SymphonyOS’s newest feature, Event Pages, to create custom tour pages that drove conversions and ticket sales.
Uncle Waffles and her team set out to maximize ticket sales and fan engagement for her tour stops in Boston and Brooklyn. They needed a strategic marketing approach that would help them reach the right audience, track conversion data, and build a direct connection with fans through email and RSVP collection.
The team utilized SymphonyOS’s Event Pages feature to create a custom tour page that seamlessly integrated with Facebook's pixel and conversion tracking. This enabled the team to track important data points like “tour link clicked” and cost per click (CPC), providing clear insights into how their marketing efforts were performing.
Key Campaign Elements:
Uncle Waffles ran two 5-day campaigns to promote her shows in Boston and Brooklyn. These campaigns focused on driving ticket sales and boosting walk-up attendance. SymphonyOS’s tracking capabilities allowed her team to monitor conversion rates and adjust strategies in real time.
The campaigns achieved impressive results:
The targeted campaigns not only sold tickets but also collected numerous emails and phone numbers through the event pages, allowing for future re-engagement with fans.
Website Capture:
The campaigns delivered outstanding results:
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KAIINTHECUT (Management):
“Symphony has allowed us to keep up with our success and allowed us to continue to add value to the people we represent.”
Uncle Waffles:
“The most important thing is seeing who sees me so I can better service the people who see me. Having data to see exactly who and where my supporters are is so important for me, especially at the stage I am in my career.”
