Barry Hendrixx used the power of our Increase Music Streams playbook, along with A/B testing, to rocket-ship his streams. Use This Strategy Now.
Barry knew there were fans that resonated with similar-sounding artists. He just didn’t know which artists and didn’t want to waste his budget on the wrong targeting.
He came up with a few different artists that matched his sound: JuiceWrld, 24kGoldn, XXX, Justin Beiber, & LIL Peep, and decided to test out targeting each one, looking for data-driven results.
Using small budgets, he ran campaigns for each target, utilizing the pause campaign feature to stop spending once he got the data he needed.
With the best-performing asset and the best results, Barry doubled down on his campaign and was able to reap the streaming rewards!
