Ape $terling

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Background:Ape $terling, an emerging artist with a unique sound, has been actively investing in ad campaigns since July 2024 to maximize exposure for his music. Over the past seven months, he has utilized YouTube and Instagram advertising to promote six songs from a project originally released in 2023. The strategy behind this approach was simple: why release new music when there’s a world of people that haven’t heard my music before? Instead of focusing on constant releases, Ape $terling aimed to expand his reach by strategically marketing his existing catalog.

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Campaign Strategy & Execution:With a total ad spend of nearly $1,800, the budget was allocated strategically:

• $1,400 on Instagram ads
• $350 on YouTube ads

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Each campaign iteration experimented with different target audiences, artist affinities, and markets to refine what worked best. The latest campaign was executed with a budget of $325, targeting only male audiences, as data consistently indicated stronger engagement from male listeners.

Results & Impact:The latest SymphonyOS ad campaign yielded impressive results:

• 11,000 total streams across Ape $terling’s catalog on Spotify.
• 1,293 listeners generated through the campaign, averaging 8.5 streams per listener.
• Monthly listeners surpassed 1,000.
• Push from Spotify Radio: The campaign momentum triggered Spotify’s algorithmic support, leading to additional streams from programmed sources.
• Many listeners didn’t just stream the promoted track but also saved multiple songs to their library and playlists, indicating long-term engagement.

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Key Takeaways:

• Strategic promotion of existing music can drive significant engagement—even for older releases.
• Refining audience targeting through iterative ad campaigns helps maximize ad spend efficiency.
• Spotify’s algorithm rewards sustained listener engagement, making well-targeted campaigns even more valuable.
• Investing in advertising can lead to organic growth, as seen in the additional push from Spotify Radio.

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