Ryan Nealon

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Ryan Nealon, an indie artist with a growing social media presence, and his management team were determined to capitalize on the momentum of his successful videos. They needed a strategy to amplify their impact and reach a broader audience. SymphonyOS provided the perfect platform to achieve this goal.

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The Goal ❓

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Ryan Nealon’s team aimed to boost the visibility of his videos, which had already gained traction, ensuring continued growth and engagement. They wanted to leverage existing success by investing in targeted campaigns to maximize reach and drive long-term follower growth. Their goal was to convert social media popularity into tangible growth across streaming platforms and social profiles.

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The Strategy 💡

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To accomplish their goal, Ryan’s team employed a mixture of SymphonyOS tactics, including “boosts” and the “Increase Music Stream” playbook. The key was to identify which content was already performing well and amplify it with targeted ad spending. When a video started to take off, reaching significant view counts overnight, they would allocate $100 - $150 to boost its visibility using SymphonyOS.

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This strategy was particularly effective for indie artists like Ryan, who needed cost-efficient methods to enhance their reach. The SymphonyOS platform provided advanced tools to set up ad campaigns with the help of their Symphony Conversions feature and expert guidance from Geoff. They also tapped into Ryan’s existing audience on Instagram, creating lookalike audiences to further expand their reach.

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The Execution ✅

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Ryan’s team focused on social media growth as the primary driver of his overall success. They utilized SymphonyOS to attribute specific growth to their targeted tactics, using custom period views on the dashboard to track progress. In addition to boosting videos, they integrated SymphonyOS’s pre-save tools, including the Forever Pre-Save feature, making it easier for fans to stay connected with Ryan’s upcoming releases.

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One notable campaign was for Ryan’s video “Feel Good,” which had already amassed a couple of million streams. By investing $5,000 into boosting this video, they significantly increased its reach and engagement, resulting in substantial growth.

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The Results 📈

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The strategic use of SymphonyOS tools led to remarkable outcomes for Ryan Nealon:

• Explosive Social Growth: During the release of “Tell You About Her” last November, Ryan saw a 99% increase in his following.
• Effective Campaigns: The boosted campaigns, particularly for “Feel Good,” resulted in significant visibility and engagement, validating the investment.
• Long-Term Growth: Every dollar spent on SymphonyOS contributed to sustainable growth, bringing fans to streaming platforms and increasing long-term follower growth on social media.

Testimonials 🎤

Ryan Nealon’s team praised SymphonyOS for its efficiency and impact:

• Actionable Insights: “SymphonyOS allows the artist’s team to actually attribute growth to specific tactics.”
• Ease of Use: “Symphony makes it easy… and the integration of the pre-save tool into the platforms makes everything even easier.”
• Supportive Team: The team appreciated the responsiveness and support from SymphonyOS, making their campaign management smooth and effective.

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