Davido and his team used the strategies outlined in our Increase Link Click playbook to maximize attendance at his Chicago show and ensure that his fans were aware of his upcoming presence in town. Use This Strategy Now.
The Goal❓
Davido’s team knew he would attract fans to any show he performed; he was a star! They wanted to make sure that fans in the Chicago area were aware and excited he was coming to town.
The Idea💡
Davido’s team was in search of an advertising plan that would guarantee a massive sell-out show.
Davido’s team knew Symphony could do the job. With Symphony’s AI custom audiences and the power of conversions, it was only a matter of time before fans would know that Davido was coming to town.
The Answer ✅
A great tour ad asset combined with exceptional targeting gave Davido’s Chicago tour date the boost it needed.
The Results 📈
A Great Conversion rate
With an average price of $250, nothing is better than converting $1.28 into $250. This is a 195x ROAS per ticket.
And a Sold-Out Show!
A great tour ad asset combined with exceptional targeting gave Davido’s Chicago tour date the boost it needed.
“Davido is currently on his Timeless Tour in the United States, with the latest stop at Chicago, where he sold out the 10,000-capacity Credit Union 1 Arena Chicago.” - From VON, the Voice of Nigeria.
